Analytics Features

HeliClaw (HeliClaw AI Employee Platform) is a SaaS analytics platform for Amazon sellers. Every analysis we produce is based on the seller's own store data, retrieved through the Amazon Selling Partner API (SP-API) and the Amazon Advertising API after the seller explicitly authorizes HeliClaw. We turn that data into dashboards, scheduled reports, and AI-generated recommendations. Sellers can revoke access at any time.

We read the seller's Sales and Traffic Business Report (SP-API report type GET_SALES_AND_TRAFFIC_REPORT, requested at daily granularity and child-ASIN granularity) and use it for the following purposes:

• Product-level sales tracking: ordered units, ordered product sales, and total order items for each ASIN/SKU, day by day, so a seller can see which products carry the business and which are declining.
• Traffic vs. conversion diagnosis: combining sessions, page views, and unit-session percentage with sales lets us tell the seller why a product dropped — fewer visitors (traffic problem) or the same visitors buying less (listing / price / review problem). This is the single most common question our users ask, and it cannot be answered from order data alone.
• Buy Box and listing health: Buy Box percentage trends per ASIN, used to flag listings that lost the featured offer.
• Advertising efficiency in context: we join per-ASIN total sales with advertising spend and ad-attributed sales to compute true TACOS (advertising cost of total sales) and to identify products that are over- or under-invested.
• Inventory and replenishment awareness: per-ASIN daily velocity feeds days-of-cover estimates against FBA inventory levels.

This report contains aggregated sales and traffic figures for the seller's own catalog. It contains no buyer personally identifiable information, and we do not request any restricted (PII) role.

Through the Amazon Advertising API we retrieve the seller's campaigns, ad groups, keywords and targets, placements, budgets and bids, and performance reports (impressions, clicks, spend, ad-attributed sales and orders, search terms, advertised and purchased ASINs). We report ACOS, CPC, CTR, conversion rate and ROAS by campaign, ad group, keyword, search term, placement and product, recommend negative keywords and bid/budget changes, and — only when the seller approves each change — apply them on the seller's behalf.

We also read orders, FBA and seller-fulfilled inventory, listings, pricing, and financial and settlement reports to produce revenue, cost and profit reporting, stock-out and overstock alerts, and listing optimization suggestions (title, bullet points, search terms).

• Dashboards: configurable metrics, dimensions and charts over the seller's own data.
• Scheduled diagnostics: daily store scans that surface anomalies and suggested actions.
• AI assistants: task-oriented AI employees that read the same authorized data and write reports.
• No fabricated numbers: when a data source is not connected, not yet synchronized, or not authorized, we state that explicitly instead of estimating. Every figure shown is traceable to authorized Amazon data.

• Encrypted in transit (TLS) and at rest (AES-256); API tokens encrypted with AES-256-GCM.
• Strict per-tenant isolation and role-based access control; least-privilege access with audit logging.
• Used only to provide the service to the authorizing seller. We never aggregate one seller's data into benchmarks shown to other sellers, never sell it, and never use it for our own retail or advertising activity.
• Stored on cloud infrastructure in Hong Kong, China (Alibaba Cloud).
• Deleted or anonymized within 90 days of a valid deletion request or account termination, in accordance with Amazon's Data Protection Policy.

Full details are in our Privacy Policy, and our company information is on the About page. For Amazon data we comply with the Amazon Acceptable Use Policy, the Amazon Data Protection Policy (DPP), and the Solution Provider Agreement.

Hunan Zisu Yuezhang Information Technology Co., Ltd.
Email: heli@heliclaw.ai
Website: heliclaw.ai